Parker Brand Transformation 2016: Parker Premier is Parker's high-end contemporary design metal pen series, first introduced in 1983 as part of the Parker 75 family. Each Premier pen is flawlessly crafted using precious metals and solid gold nibs. With the 2016 Transformation, Parker re-engineered the design of the Premier, kept the best-selling finishes, and introduced several new finishes in addition.

Together with the brand team, we defined three signature elements for each pen design: the clip, the 3 bands, and the jewel. These 3 elements unified the Parker design language and allowed the Parker brand to become instantly recognizable. Every single product in the line was re-designed, with an increased emphasis on providing premium quality in all details - from the finish, to the trim, to the iconic Arrow Clip, and even for the gift boxes